By now, you have almost certainly heard from your friend, cousin, or maybe even your mom that FarmVille, a free to play farming simulator, is a fun and addictive experience. There’s a good chance you play it too! In fact, as of March 2010, less than one year after its inception, FarmVille has attracted over 82.4 million Facebook users – that’s nearly 20% of all the Facebook members in the world – and continues to gain new players each day. Guys play it, girls play it, and even a few college professors get some farming done between midterms. It is by far the largest and arguably, the most diverse community of gamers ever amassed by a single game in history. Zynga, the developer behind FarmVille, has the social and simplistic nature of the game to thank for that.
